Did the ASA leap to the wrong conclusion by banning The Macallan ad?

The Advertising Standard Authority (ASA) has recently banned the Macallan ad, ‘Make The Call’, arguing that it can promote reckless alcohol-induced behaviour. In my opinion, a misread message and a real pity. I have highlighted this ad on numerous occasions as it is one of the best at understanding current stage of men and brings a powerful metaphor to the screen to provide a potential way out from the crisis many men are facing today.