Because men have been raised to perform their masculinity instead of living it.
As a result, toxic masculinity is causing both men and women to fail to reach their full potential. Even as society recognises the importance of this issue, many brands still remain part of the problem rather than actively part of the solution.
This causes those brands to lose relevance.
Not just culturally, but also commercially.
The new male expertise division of
BBD Perfect Storm.
We build iconic brands designed for men. Crafted from a deep understanding of male-focused products and communications, combined with a socially-relevant narrative of masculinity.
This is NEW MACHO.
Fernando has worked for 20 years managing and leading world-famous brands that target men. Until recently he was Global Marketing Director for Axe/Lynx, responsible for leading only the second brand repositioning in its 35-year history.
Jason is founder and CEO of BBD Perfect Storm. He has more than 20 years agency experience working with global companies to help their brands grow. He believes authentic and meaningful brands can make a positive contribution to culture and the bottom line.
An award-winning creative director, Seb has created and overseen numerous high profile campaigns for many brands and industry sectors. His creative awards include the ISP Grand Prix, as well as numerous Campaign, One Show and Best Award Golds.
Tony has worked with and helped run some of London’s best-known agencies across a wide range of clients. He’s been named One of London’s Top 10 Strategic Planners for three years in succession and won many awards for both creativity and effectiveness.
A man emotionally connected with himself can connect with the world around him. Excellent leadership quality. https://t.co/Chv3VOTVSy