NewMachoSurvey.jpg

DECONSTRUCTING SUCCESS
(FOR MEN)

The New Macho Survey 2018

To better understand the current state of men and to learn what role advertisers should play in this debate, New Macho recently carried out a Nationally Representative survey in the UK, getting the input of 2,000 men and women from across the country.

Among other questions, we asked the public their opinion on success across 12 key themes: Relationships, Sex, Parenting, Possessions, Health & Wellness, Sport, Education, Fashion & Styling, Money, The World Around Us, Work and Social Media. The themes comprised over 35 stereotypical statements that could be harming men through a wrong idea of what real success means.

Screen Shot 2018-11-16 at 17.49.59.png

GET THE INFOGRAPHIC