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New Macho

New Macho Survey
Home
Why?
Experience
The Team
Get in touch
Voices
Welcome
January 15, 2019
Jacob Hill-Gowing

Gillette fell into the 'progressive man' trap

January 15, 2019
Jacob Hill-Gowing

Embracing the shift in masculinity is vital for brand success, but Gillette has missed the mark, according to a former Lynx marketer.

January 15, 2019
Jacob Hill-Gowing

Source: https://www.campaignlive.co.uk/article/gillette-fell-progressive-man-trap/1522981

Jacob Hill-Gowing

Toxic Masculinity: Are men under attack?
Millennial Men Need Better Role Models
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