Perfect Storm's New Macho unit to evolve masculinity work

Confronting the issue of toxic masculinity, Dove Men + Care, Unilever's male grooming brand has appointed BBD Perfect Storm to ensure the brand promotes inclusivity.

Did the ASA leap to the wrong conclusion by banning The Macallan ad?

The Advertising Standard Authority (ASA) has recently banned the Macallan ad, ‘Make The Call’, arguing that it can promote reckless alcohol-induced behaviour. In my opinion, a misread message and a real pity. I have highlighted this ad on numerous occasions as it is one of the best at understanding current stage of men and brings a powerful metaphor to the screen to provide a potential way out from the crisis many men are facing today.

From RAF to Gillette: Ditching gender stereotypes in advertising is a collective task

A lot has been written in recent weeks about advertising and its issues with gender stereotyping, but what is the collective action point?

Toxic Masculinity: Are men under attack?

Are we all really toxic? What a word, what a description - what's gone wrong for men and their masculinity? And are we, the male of our species, in danger a being – emasculated? Joining us at the Roundtable was Fernando Desouches, Managing Director of marketing agency New Macho; Nafeesa Zulfiqar from James' Place which helps men with mental health issues; Sohaib El-Nahla is a teacher and sports coach and Alexander Beiner is the Co-Founder of Rebel Wisdom - where men can connect and talk. Roundtable is a discussion programme with an edge. Broadcast out of London and presented by David Foster, it's about bringing people to the table, listening to every opinion, and analysing every point of view. From fierce debate to reflective thinking, Roundtable discussions offer a different perspective on the issues that matter to you. Watch it every weekday at 15:30 GMT on TRT World. #masculinity #toxic #ToxicMasculinity

Millennial Men Need Better Role Models

Men are ready to change and the world at large needs that change - towards a new breed of man who feels comfortable being himself rather than conforming to a narrow and outdated set of stereotypes

We Need To Tackle Toxic Masculinity To Help Men Achieve Happiness

Here’s something to make you smile - 20th March is the International Day of Happiness, a United Nations celebration to recognise the importance of happiness in the lives of people around the world.

The day is particularly important to me, because my personal mission is to help men be happy and as a result, I’ve spent years working on understanding issues concerning male identity to try and come up with strategies to tackle them.